CHICAGO, IL – January 21, 2025 – Play Anywhere and Phenix Real Time Solutions (“Phenix”) have released a game changing solution for live sports interactivity with the lowest video streaming latency in the market. The turnkey joint solution will combine with the industry’s first real-time server-side ad insertion to enable fans to watch live sports in real time and in sync, and engage with gamification, e-commerce, betting, and interactive ads.
Imagine watching a LaLiga match, interacting with your friends, and predicting whether the penalty kick will be successful, all with no streaming delays!
“Phenix’s scalable, real-time streaming technology allows for sub-second latency and real-time ad insertion, which aligns perfectly with Play Anywhere’s value proposition of interactivity. By working together, we have created a powerful partnership that will drive engagement and
revenue for leagues and broadcasters,” states Play Anywhere CEO, Yaacov Ben-Yaacov.
Both Play Anywhere and Phenix share a common goal to improve live sports streaming for global audiences by engaging fans with interactive experiences on any device as if they are inside the stadium.
Bill Wishon, Chief Product Officer at Phenix, states: “Play Anywhere has created a new rights category for interactivity, which is at the heart and soul of what Phenix believes live sports fans crave. Combining real-time streaming and Play Anywhere’s Interactive Rights, the opportunities for leagues and broadcasters are endless.”
By innovating the way leagues, broadcasters and rights holders manage interactive rights, and by enabling the creation of new revenue streams from interactivity, Play Anywhere enables the rollout of Interactive experiences to the mass consumer market, while at the same time ensuring regional and league regulatory compliance, as well as brand compliance. When combined with Phenix real-time streaming and ad insertion, it changes the narrative across sports, betting and gamification.
Pete Scott, CSO and co-founder of Play Anywhere and former VP of Innovation at Warner Bros Discovery notes that: “this partnership between Phenix and Play Anywhere is the next evolution of live streaming content and the ‘real-time’ expectations of fans worldwide.”
About PlayAnywhere
Play Anywhere, through its unique interactive rights deals and patented clearinghouse platform, enables all media stakeholders to participate in new revenue streams driven by interactivity. By securing interactive rights with leagues and pre-defining revenue splits between each of the stakeholders in the value chain, Play Anywhere enables the rollout of Interactivity to the mass consumer market. We have partnered with top-tier global sports properties such as LaLiga and ATP, as well as broadcasters and OTT providers worldwide. Our partners benefit from an improved viewer experience and drive new revenue streams with no up-front or operating costs.
For more information, visit the Play Anywhere website.
About Phenix Real Time Solutions
As the leader in delivering interactive real-time video at scale, Phenix powers innovative digital experiences that generate revenue for sportsbooks, sports and gaming properties as well as broadcasters. Trusted with streaming video for world-class events like The Oscars, Cheltenham Festival and the Super Bowl, Phenix brings proven experience delivering video to mass audiences for the world’s largest events.
Phenix is headquartered in Chicago, IL with offices in California and Europe. For more information, visit the Phenix website or follow them on Twitter and LinkedIn.
Media Contacts:
Play Anywhere:
Pete Scott
Chief Strategy Officer
Email: pete@playanywhere.com
https://playanywhere.com/
Phenix:
Jed Corenthal
Chief Marketing Officer
Email: jed.corenthal@phenixrts.com
www.phenixrts.com