Introducing Phenix's Real Time Server-Side Ad Insertion (SSAI)

Let's dive into Phenix's groundbreaking Server Side Ad Insertion (SSAI) feature that is set to transform the streaming industry. Unlike other server-side ad insertion technologies,  Phenix is able to deliver server side ads while maintaining an end-to-end latency of <1/2 second.

Discover what SSAI is, how it operates, the advantages it offers, and why it's a game-changer in the world of digital content delivery.

What is Server-Side Ad Insertion (SSAI)?

SSAI is a technology that seamlessly integrates ads into live or on-demand video streams on the server side, ensuring a smooth viewing experience for users. Unlike traditional client-side ad insertion methods, SSAI eliminates buffering issues and maintains synchronization between video content and advertisements.

How Does SSAI Work?

Our SSAI technology is designed to be compatible with existing ad insertion standards. It begins by accepting streams with SCTE markers, which indicate when ad breaks should occur. These markers are parsed to determine the timing of ad insertion. Then, on a per-user basis, requests are made to a standard VAST (Video Ad Serving Template) endpoint, which provides ad content based on user data and video context. The received ad assets are transcoded in real-time and seamlessly inserted into the user's stream.

One of the key innovations of our SSAI solution is its ability to handle both scheduled and immediate ad markers efficiently. With just-in-time transcoding, we can insert ads into the stream in as little as 350 milliseconds, ensuring minimal disruption to the viewing experience.

Additionally, our system monitors user playback progress and sends analytics beacons to designated endpoints, sending the required data to drive monetization, provide valuable insights into ad performance and viewer engagement.

Benefits of Phenix’s Real-Time SSAI
  1. Real-time Ad Insertion: With SSAI, ads are seamlessly integrated into live streams in real-time, enhancing the user experience and maximizing ad revenue opportunities.
  2. Standard Compliance: Our SSAI technology adheres to industry standards, ensuring compatibility with existing ad insertion workflows and minimizing integration efforts for content providers.
  3. Scalability: By leveraging SSAI, content providers can efficiently serve ads to large audiences without compromising performance or user experience. Our system optimizes resource utilization and minimizes latency, even during peak traffic periods.
Who Can Benefit from SSAI?

In short, anyone who is interested in generating revenue via advertising.

SSAI is a game-changer for content providers looking to monetize their live and on-demand video content effectively. Whether you're streaming sports events, news broadcasts, or entertainment programming, SSAI enables you to seamlessly integrate ads and maximize revenue potential.

Why Choose Phenix Real Time Solutions for SSAI?

Phenix Real Time Solutions is at the forefront of SSAI innovation, offering a robust and scalable solution tailored to the needs of modern content providers. As an industry first, our SSAI technology combines real-time transcoding capabilities with advanced analytics, providing unparalleled performance, insights, and end-to-end latency in < ½ second.

Final Thoughts

In conclusion, Server Side Ad Insertion (SSAI) is revolutionizing the way content providers monetize their video content. With Phenix Real Time Solutions' cutting-edge Real-Time SSAI technology, you can deliver seamless ad experiences to your viewers and unlock new revenue streams.

Get in touch with us today to learn more about how SSAI can transform your streaming strategy.